Yes They Can
"Why? Because we can!" What a powerful declaration of independence. This is also the signature for the Brooklyn Film Festival’s new series of short trailers and radio spots. In line with its previous campaigns, BFF uses humour and impertinence to promote its curation.
This must have been a dream account for TBWA/CHIAT/DAY, the agency behind the campaign. A far cry from the iconic-yet-predictable posters of the Cannes Film Festival, this year BFF ads feature gimps, severed ears, and a pregnant sock.
Playing the cords of shock advertising, this set of coarse commercials proves the festival’s capacity to resist conformity (i.e to feature mainstream films).
Celebrating its 20th birthday this year, the festival has always stayed true to itself and proved its ability to design content you can’t unsee. Isn’t it every brand’s goal after all?