Will London Fall?
The New York Times launched a series of articles exploring how Brexit could tip the fate of England’s capital city, poised as a multicultural metropolis “that globalization created.” The inaugural piece had us at first click, a click that was prompted by the poignant title: “Will London Fall?”
The message, albeit patently left-leaning, is delivered in a cinematic manner. The text is revealed upon scrolling, mostly in short blurbs, and is accompanied by a mélange of black-and-white visuals by renowned Moscow-based photographer, Sergey Ponomarev. Slow-motion gif graphics creep across the screen and simple stills offer glimpses into London life. The effect is ominous, haunting almost.
With humans’ average attention span dwindling – we’re worse than the common goldfish, guys – news outlets are clearly adapting their form to become more engaging, and we’re not complaining.