Not Your Average Day Job
From factory lines to office cubicles, work life has evolved drastically to keep up with the ever-changing professional world. Today, people are seeking more than just monetary compensation or a safe working environment. We want comfort, physically and emotionally.
Companies are listening and starting to offer everything from pet insurance to flexible hours to attract top candidates. And while those are enticing perks for full-time office dwellers, troves of talent are choosing the ultimate professional flexibility and going freelance. So what about them? The entrepreneurs, startuppers, and digital nomads… a fun workplace is great but only for those who actually work in one.
Enter coworking. It’s by no means a new phenomenon; shared office spaces have been cropping up around the world’s major metropoles for years. Now, it seems there’s one to suit every personality. Looking for mobility? WeWork has locations across the world. Want to pay as you go? Naked Hub has you covered.
But for many independents, the ideal “workplace” is about more than unlimited coffee and wifi. If giving up the comforts of home, the goal is to share more than just space and commodities, it’s to share ideas. With such dynamic professionals working next to each other, the collaboration is all but guaranteed, right? Unfortunately, that’s one of the criticisms of coworking - there’s just not enough “co.” Despite events and cocktail hours, the attempts at fostering collaboration can feel forced in such a transient environment.
This is all part of a larger conversation about lifestyle, work, and how we blend the two in a digital age. Variations like themed spaces for women, advertising, or even atypical locations have all attempted to crack the code, but there are fundamental limitations to the coworking model. Longer commutes, limited space, and financial considerations…so what’s next? Perhaps members-only home coworking networks, like Quilt in L.A., are the winning combination for today’s new workforce.
Photo credits: webbyawards.com (top post) and Patrick Tomasso (bottom post)